COURSE LISTINGS FOR EACH SEMESTER
1ST SEMESTER
Course Code |
Course Name |
Course Credit |
Theory / Application |
AKTS |
PMY 501 |
Introduction to Business |
3 |
3/0 |
7,5 |
PMY 505 |
Introduction to Management |
3 |
3/0 |
7,5 |
PMY 503 |
Microeconomics |
3 |
3/0 |
7,5 |
PMY 507 |
Marketing Management |
3 |
3/0 |
7,5 |
2ND SEMESTER
Course Code |
Course Name |
Course Credit |
Theory / Application |
AKTS |
PMY 502 |
Marketing Research |
3 |
3/0 |
7,5 |
PMY 504 |
Strategic Brand Management |
3 |
3/0 |
7,5 |
Elective Course |
1st Elective Course |
3 |
3/0 |
7,5 |
Elective Course |
2nd Elective Course |
3 |
3/0 |
7,5 |
3RD SEMESTER
Course Code |
Course Name |
Course Credit |
Theory / Application |
AKTS |
PMY 509 |
New Product Development |
3 |
3/0 |
7,5 |
Elective Course |
3rd Elective Course |
3 |
3/0 |
7,5 |
PMY 592 |
Project |
0 |
0/0 |
15 |